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What is Business Intelligence?

Simply put, Business Intelligence (BI) is the use of software to combine business analytics, data mining, data visualisation, data tools and infrastructure, and best practices to help organisations to make more data-driven decisions.

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BI: what is it exactly?

As part of the BI process, we collect data from both internal and external sources through connections that continually keep that data up to date.

As a business you can have a comprehensive view of your organisation’s data and use that data to drive change, eliminate inefficiencies and quickly adapt to market or supply changes.

Business Intelligence can help you make smarter, data driven decisions in the following ways:

  • Analyse customer behaviours
  • Compare data with competitors
  • Track performance
  • Optimise operations
  • Predict success
  • Spot market trends
  • Discover issues or problems

The global shift towards businesses embracing Business Intelligence reflects a growing recognition of the pivotal role data-driven insights play in achieving operational excellence and maintaining a competitive edge in an increasingly data-centric world.

When it comes to understanding what companies use business intelligence, you can find a plethora of examples across various industries.

BI solutions and technologies have become a fundamental part of the present-day organisational approach to examining data and making sound choices.

From major blue-chip corporations such as Coca-Cola, Delta Airlines & Tesla through to SMEs, more and more companies are using business intelligence to contextualise their business data and gain actionable insights.

From streamlining operations to enhancing customer experience or even planning new store locations based on advanced analytics, BI has transformed the way businesses operate in today's competitive landscape.

BENEFITS of BI:

USER-FRIENDLY

Each business unit processes can be driven with dynamic data visualisation, quickly. Users can drill down into data, filter results, and create interactive dashboards

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DATA INTEGRATION

We can connect to a wide range of data sources, including databases, cloud services, & ERP systems - allowing for a truly comprehensive analysis

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COLLABORATION

Platform is designed for easy sharing, collaboration, & distribution of reports and dashboards. Users can access reports from anywhere, on any device, 24/7

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REAL TIME MONITORING

Valuable real-time data to allow business owners to monitor KPIs and respond to critical changes promptly, helping them make data-driven decisions when it‘s needed

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SCALABILITY

Our bespoke build can accommodate the needs of small businesses & large enterprises - whether you start with one function or opt for a holistic company-wide approach

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Benefits of Business Intelligence (BI)

Benefits of Business Intelligence (BI) with PrismBI

Client Feedback

“We have been working with PrismBI since May 2022. Since then, we have been able to roll out data management throughout the business, not just at a managerial level but to the people on the ground too. It is invaluable to be able to give the people doing the job the information they need to see what is working and what isn’t.
This has given us more focus as a business to drive towards a common goal.
We have drastically reduced our need to export multiple reports from our ERP system and saved hours of work each month when it comes to analysing financial performance. We have been able to focus our sales and operational teams using information that we couldn’t previously get to without exporting multiple reports over and over again. And of course, the data in the visuals are live so we know we are working with the most up to date information.
BI gives us advantage over our competition and allows us to stay one step ahead. I would highly recommend PrismBI to any business who are looking to use their data to their advantage and become more operationally efficient.”

Business Director

One Stop Hire

“Joanne and the PrismBI team have been invaluable in our recent ERP implementation project.
Her expertise in analytics and BI has been pivotal in seamlessly transitioning data between systems, saving us time and significantly boosting efficiency.
Joanne proactively addressed data challenges, provided real-time data insights, and significantly simplified the implementation process.
Her contributions were essential to the successful ERP project, and I wholeheartedly recommend her for any organisation seeking analytics and BI expertise.”

Senior Consultant

NexSys

"We asked Joanne from PrismBI to help AMC back in March 2022 as we needed to find a way to bring data to life quickly! We were working on a very clunky, unsupported, and old ERP system and there were hundreds of manual reports and several different versions of the truth!
What PrismBI were able to do to bring various datasets to life visually has been literally game-changing to our business and allowed us to keep in control of the business whilst we were implementing a new ERP system. We have several reports that cover every aspect of the business from sales to operations to finance – if we can measure it we can see it via BI and what is measured gets done.
Everyone in the business from the directors to the shop floor staff are invested in this which is a credit to Joanne’s ability to show data in an ‘understandable to all’ fashion.
I would recommend Joanne time and time again – Joanne is an expert in her field and has really good commercial knowledge and a lovely demeanour with it; nothing is too much trouble and her work ethic is second to none. This investment will pay dividends over and over again."

Finance Director

AMC (Auto Marine Cables Ltd)

"Following the fast growth of the business, tools and software used for managing all aspects of an Engineering company never seemed to provide the data needed to make tactical and strategic decisions. Following the introduction of PrismBI to the business this quickly changed.
With their expertise in data analytics and visualisation, PrismBI made our data more accessible and understandable than ever before. They created visually stunning dashboards and reports that allowed us to quickly see trends and patterns in our data. We were able to make better informed decisions because of the insights that PrismBI helped us uncover.
But it wasn't just about data visualisation. PrismBI also helped us create planning tools that allowed us to forecast and model different scenarios. This helped us to better understand the potential impact of our decisions and identify areas where we could improve efficiencies.
Overall, working with PrismBI was a game changer for our company. They brought data to the forefront of our decision-making processes and helped us to become more data-driven in our approach. I highly recommend their services to any company looking to unlock the power of their data."

Head of Supply Chain

BCW Engineering